Photoflyer was one of Coca Cola’s primary tools during last year’s festival season to create brand awareness, sympathy and engagement among visitors. Depending on the market, its demands and the campaign objectives, Coca Cola utilised different Photoflyer solutions. However, all of them consisted of tear off coupons to drive bar sales and included the Hashtag #tastethefeeling to bring the several festivals to life through socials.
Coca Cola Corp.
Belgium (Rock) Werchter
Belgium, France, Germany, UK and the Netherlands
OTHER BRANDS WITHIN COCA COLA CORP. THAT USED PHOTOFLYER:
Fanta, Coca Cola Light, Coca Cola Zero
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